BSB40820 Certificate IV in Marketing & Communication
CRICOS Code : 105672J

Qualification Description
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. Proficiency in Microsoft Word is a requirement.
Career Guidance
Participants are provided with advice on career development and training options throughout the delivery of the program.
Admissions Entry Requirements
- All students must be of 18 years of age or over at the time of applying for admission at Barkly International College.
- IELTS band score of 6.0 in each of the four test components (listening, reading, writing, and speaking) with DHA regulations.
- Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 12 qualification is required for entry into all courses.
- Mature age students will also be considered without the minimum education requirements but with relevant work experience within chosen area of study and a demonstrated capacity to meet course requirements.
- All applicants must possess sound learning, reading, writing, and numeracy skills, as these are essential for completing course-related work.
- All students shall undertake a ‘Pre-training Review’ to ensure that individual needs can be identified and to confirm their chosen course of study is suitable and to identify any possible strategies to assist the student where there are any identified learning needs. This pre-training review includes a pre-training review interview and an online LLN quiz. These will be undertaken at the RTO premises once the student is located in Australia and prior to the course commencement (most commonly at student orientation unless otherwise organised).
- This process identifies any specific learning requirements of the individual student so that the RTO can provide support mechanisms to assist the student achieve a successful outcome. As all students have an entry requirement of IELTS 6.0 it is assumed that students have an appropriate LLN level. However, the RTO will require students to undertake an online LLN quiz and achieve a LLN ASCF level of 4 in all 5 core skills (Learning; Reading; Writing; Oral Communication (listening); and Numeracy). Barkly International College will conduct a pre-training interview and a LLN test to identify any possible strategies to assist the student where there are any identified learning needs. This pre-training review will occur prior to commencement and will be undertaken on campus in a supervised environment.
- Students who can achieve an ACSF level 4 across all core skills will be able to commence the program without any direct additional support mechanisms.
- Students who achieve an ACSF level 3 in any of the core skills will be accepted into the course of study, however they will be required to have an individual ‘LLN support plan’ in place to identify strategies in place to assist and support the student through their learning journey. (please see ‘Meeting Individual Needs Policy’ for information on the process of the support plan)
- Students who achieve an ACSF level 2 or lower in any of the core skills do not have the required skills to successfully obtain the qualification applied for and will be referred to explore other training pathways. This may include alternative course enrolment at a lower AQF level, enrolment in ELICOS courses, or another alternative. This guidance will be provided by the Training Manager and the student enrolment status will be updated accordingly by student administration.
Specific Course Requirements
BSB (Business Services Training Package) Qualifications
Applicants wishing to enrol in any course within the BSB (Business Services Training Package) need to have proficiency in Microsoft Office skills due to the essential role these applications play in various business functions. Key skills required include:
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Outlook
We collect and assess all this pre- enrolment information to ensure you are enrolled in the most suitable course for your needs. This thorough process helps us determine the correct course duration and accurately calculate the course fees, ensuring your satisfaction and success.
For further information refer to www.barklycollege.vic.edu.au Enrolment Kit
UNIT CODE | UNIT NAME | |||
Core Units | ||||
BSBCRT412 | Articulate, present and debate ideas | |||
BSBWRT411 | Write complex documents | |||
BSBCMM411 | Make presentations | |||
BSBMKG435 | Analyse consumer behaviour | |||
BSBMKG439 | Develop and apply knowledge of communications industry | |||
BSBMKG433 | Undertake marketing activities | |||
Elective Units | ||||
BSBCRT411 | Apply critical thinking to work practices | |||
BSBXTW401 | Lead and facilitate a team | |||
BSBMKG440 | Apply marketing communication across a convergent industry | |||
BSBTEC303 | Create electronic presentations | |||
BSBMKG434 | Promote products and services | |||
BSBSTR401 | Promote innovation in team environments |
Recognition of Prior Learning (RPL)
Your existing skills obtained through previous work, education and life experiences may make you eligible to receive formal recognition towards your qualification through the Recognition of Prior Learning process.
This process acknowledges that people learn in many different ways and that learning may have been obtained through formal or informal learning. To receive RPL, your skills, training and experiences are assessed against recognised qualifications.
Applications for RPL should be made prior to enrolling. To discuss RPL for this course please contact us on Barkly International College on (03) 9600 2996 and ask to speak to the Course Coordinator for this qualification or the Training Manager.
Course Credits
Barkly International College accepts and provides credit(s) to learners for units of competency and/or modules (unless licensing or regulatory requirements prevent this) where these are evidenced by:
- AQF certification documentation issued by any other RTO or AQF authorised issuing organisation.
- Authenticated VET transcripts issued by the Registrar.
Credit will be granted not only for studies completed at an RTO, but at any authorised issuing organisation, such as a university. In such cases, an analysis as to the equivalence of the study completed with the relevant unit/s or module/s would need to be completed before any credit could be granted.